Content marketing is about attracting, engaging and retaining target audiences by creating and sharing all different types of media online to build brand awareness and ultimately win and retain customers.
Content forms include text , audio, video, and images. Content marketing, however, evolves with the times, adapting to current realities and responding to challenges. The year 2022 has so far been marked by 10 key content marketing trends.
1. Relevant Content.
Relevant content is still a trend. How can we improve our content marketing if we don’t know where we stand? We need to take stock of where we are “online” and make sure our content is truly relevant.
Many web hosting companies, like IONOS, offer SEO check tools to test your website’s optimization. A thorough SEO analysis provides insight into what is wrong and right on a website in terms of SEO. With this short audit complete, we’re ready to optimize our online content in line with the latest nine key content marketing trends of 2022.
2. Long content
We’d all rather continue to write short, sweet 300-word articles to respond with answers to searches people do online. Unfortunately, those days are over. People seek and expect valuable, long-form, well-researched content instead, but only when tastefully written and done. So it’s best to write fewer highly researched articles with a minimum of 1,000 words and ensure that the content is relevant to the target audience.
3. Interactive content
Interactive content is a surefire way to engage our audience. We can grab our audience’s attention and keep them on our web page longer. Interactive quizzes and polls are extremely popular on social media platforms. Users feel engaged and we understand who they might really be.
Interactive content can be used in reports, guides or e-books by adding clickable and expandable sections or animations. Interactive infographics provide a wealth of information and details that are easily understood by users.
Deciding where to include interactive content is also crucial. If we add it to our landing pages, our site immediately becomes more attractive to users.
4. Video content
Video content has seen an increase in online content, proving extremely popular and effective. Video production is much easier and cheaper with the advent of widely available video production tools.
Consumers respond extremely well to videos because they quickly capture customers’ attention and offer a more personal and deeper form of connection.
Plus, it’s often much faster and easier to explain something complicated or convey a difficult message over video than it is with written text.
5. Audio content
Audio content has grown in popularity over the past few years. This has been partly thanks to live and on-demand podcasts, which will remain the trend in 2022. Like radio, listeners can enjoy podcasts while doing other activities, such as training or reading. Plus, they can enjoy podcasts whenever it suits them.
Tip: Podcasts should also be optimized for search engines.
6. Voice search
Google Assistant, Alexa and Siri have all opened the door to voice search. Rather than having to type in searches or queries, it’s much more convenient and faster for users to ask questions. This seems to be particularly the case among younger generations.
Rather than writing simple or long-tail keywords, you should also include answers to questions users might have.
7. Image search
With the recent emergence of visual search capabilities across various apps and platforms, consumers can now search solely on images.
that are the same or similar to the original search. It is not necessary to know the exact name of the product or service; one picture will suffice.
So now it’s possible to use images to promote product searches online. In 2022, businesses experimenting with visual search capabilities can gain an advantage by offering visual recognition services or image search capabilities within their website content.
Artificial intelligence (AI) technologies are used in many types and sectors of the economy, providing huge benefits to users. Al can help save time and resources in our marketing strategies to achieve better results for clients. AI offers data analysis to recognize consumer behavior patterns, for example, and therefore better targeting of marketing efforts.
Chatbots are another example of AI technology. Chatbots simulate a conversation with website visitors in order to understand the visitor and provide answers to questions. Human team members have their repetitive, time-consuming work offloaded by chatbots that respond quickly 24/7 when needed. This can improve the overall customer experience. Additionally, chatbots can be created to reflect the type of business we have and personalize our content.